Indie rock is a genre of rock music that originated in the United States and United Kingdom in the 1970s. Indie rock is extremely diverse, with subgenres that include lo-fi, post-rock, math rock, emo, noise pop, and more. Indie rock is characterized by a DIY ethic; many bands self-produce their recordings and distribute them through independent record labels. Indie rock emerged in the 1970s as a reaction against the over-produced and polished sound of mainstream rock music. Indie rock bands eschewed the use of studio musicians and relied on the raw, emotive power of live performance. Indie rock bands were often unsigned and played in small clubs and bars. The 1990s saw the rise of the indie rock scene in the United States, led by bands such as Nirvana, Pavement, and Sonic Youth. These bands broke through to the mainstream, helping to popularize the genre. In the 2000s, indie rock experienced a renewed popularity, with bands like The Strokes, The White Stripes, and The Killers achieving commercial success. Today, indie rock is one of the most popular genres of rock music, with a sound that is both experimental and accessible. Indie rock bands continue to push the boundaries of the genre, creating new and exciting sounds that will continue to evolve the genre for years to come. There are many ways to promote indie rock music : get into playlist, be supported by the media, be played on the radio, play live etc.