Sa description
I’m an experienced and passionate music industry professional with a focus in Artist Management, Artist Development and PR + Marketing across various genres.
Skills:
- Brand partnerships
- Short + long term time management
- High-level project planning and management
- Passionate about artist development
- Provide clients with strategic guidance
- Digital marketing strategy
- Multi-tasking
PR background:
- Works to establish, maintain, and leverage relationships with key journalists to market clients appropriately.
- Develops and executes customized rollout plans for content, tours, and enhanced marketing efforts, all based on the artist’s sound and creative vision.
- Garnered 50+ #1 spots on the Popular “original” and “remix” charts of Hype Machine.
- Writing press releases and biographies for artists.
- I’ve worked with some of the following Artists, Labels and Events/Festivals:
Artists: Charlie Burg, Smino, THEY., Chaz Cardigan, R.LUM.R, Imad Royal (fka Royal), Slumberjack, Sintra, juuku & many more
Labels: UMG, Warner Music Group, Big Beat Records, Atlantic Records, Next Wave Records & many more
Events: TomorrowWorld, SXSW, Rolling Loud, III Points, & more
Management background:
- Scouted and onboarded Kaelin Ellis and seeyousoon to the client roster.
- Co-managed Shoffy and A$AP TyY; promoted their respective careers and managed both day-to-day affairs and long-term projects.
- Organize content & release timelines for the aforementioned artists; including all social and marketing efforts.
- Work in tandem with booking agents on negotiating fees for shows and personally handle formulating budgets, advancing shows (communicating with venue re: tech/ hospitality riders, stage plots + more), and solidifying travel (lodging/hotel/per diems) among other show and booking details.
- Led partnerships with brands such as Splice, AIAIAI, Ableton, MOOG, Bandlabs, FORD, Sephora, SodaStream, Tik-Tok, Apple and more for artists.
- Solidified sync deals for clients across major streaming TV services such as Netflix + Amazon, and across the video game landscape in Fifa 22' + Fifa 23' and an upcoming Star Wars project.
- Draft content timelines and social media plans and executed rollout plans for our clients' musical catalogs to ensure the most widespread reach possible.
- Handle A&R relations for clients ensuring sessions are set up with new producers, songwriters, and musicians.
- Cultivate relationships with publishing companies like Pulse, Prescription Songs, UMG for collaborative opportunities for clients.
- Spearhead all PR efforts for personal mgmt roster and assisted with outreach for a good majority of the roster, including: Mokita, Savannah Conley, Ari Abdul & others.
- Managed Kaiydo and Marcellus Juvann, helping them both go on tour and release songs with millions of streams as well as set them up to collaborate on a track
- Work with clients to calculate and set attainable goals, and maintained consistent communication on monthly/annual career goals to ensure all were met.
- Built a team for each artist and oversaw day-to-day operations for all aspects of talent promotion, including booking agents, business managers, publicists, legal representatives, and local street teams.
- Managed day-to-day operations for all aspects of talent promotion, including booking.
- Handled PR outreach for all releases and landed coverage on MTV, Billboard Magazine, Complex Magazine, Acclaim Magazine, Pigeons and Planes, W Magazine, SNIFFERS, Clash, Flaunt Magazine and many more.
- Established sync and other opportunities with correlating brands for appropriate cross-marketing.
- Created additional branding and reach opportunities for artists with DSP content curators.
Consultation background:
- Worked with Kailee Morgue, Charlie Burg, Tobi Lou, Omar Apollo & others
- Secured major press support from the likes of The Fader, Complex Magazine, HYPEBEAST, Pigeons and Planes, Wonderland Magazine, Lyrical Lemonade (and many more) that helped with visibility for their projects.
- Strategically used marketing/advertising tactics and secured press opportunities to project the client's desired image.
- Facilitated appropriate introductions for clients to record labels, booking agents, management teams, publicists, artists, songwriters, producers, and any additional related collaborative contacts.
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